For people
who are done
with awkward.
Lubricants designed for your nightstand. Water-based, warming, 100% natural, 2-in-1 massage. Pleasure should feel as normal as skincare.
★★★★★ Loved across the EU · Free shipping over €25
Pick your formula.
See all →FRED
Water-based
FRED
Warming
FRED
Natural
FRED
2-in-1
Premium pleasure care, without the awkward.
Effective.
Dermatologically tested. Toy-friendly. Condom-safe.
Clean ingredients.
No parabens. No artificial dyes. Nothing weird.
Silicone-free & vegan.
Every FRED formula is 100% silicone-free and vegan.
Designed to be seen.
Bottles you'd actually keep on the nightstand.
Your night, your way
One bottle. Three sizes. Zero awkward.
🎨
Pick your formula.
Water-based, warming, 100% natural, or 2-in-1 massage. There's no wrong door.
📏
Pick your size.
100ml to try, 200ml for the regulars, 500ml for the unapologetic.
📦
Subscribe or one-off.
Top up every month, or order once. Skip, swap or cancel any time.
Our mission
Better sex.
Normalized.
Lubricant has been hidden in pharmacies and whispered about for too long. We're done with that. FRED exists to break the taboo and make pleasure feel as normal as skincare.
Premium formulas. Bottles you'd actually keep on the nightstand. Marketing that doesn't make you cringe.
Foreplay starts here
Every bottle unlocks something extra.
Scan the QR on the bottle and the night opens up. Conversation starters. Mood boards. Things you didn't know you wanted.
From the community
What people say.
“Finally a lube that doesn't feel clinical. H2Oooh is my go-to.”
Sanne
“The warming one literally changed everything. 10/10.”
Bram
“Silicone-free AND vegan? Finally a brand that gets it.”
Fabrizio
“Bottles cute enough to leave out. The 500ml is a power move.”
Amélie
“Me and my partner use Ease & Tease for massage and more. Obsessed.”
Lieke
“No weird smell, no sticky residue. Just really good lube.”
Lea
“The natural one feels so gentle, and the packaging is actually cute on my shelf.”
Sofia
“Heat Me Up is a game changer. Subtle warmth, not sticky at all.”
Emil
“Love that it's vegan and silicone-free. Finally a brand I can trust.”
Ania
“Minimal, clean, and works perfectly. The 200ml is my everyday size.”
Kai
“Bought the bundle for me and my partner. Zero regrets.”
Lars
“Finally a lube that doesn't feel clinical. H2Oooh is my go-to.”
Sanne
“The warming one literally changed everything. 10/10.”
Bram
“Silicone-free AND vegan? Finally a brand that gets it.”
Fabrizio
“Bottles cute enough to leave out. The 500ml is a power move.”
Amélie
“Me and my partner use Ease & Tease for massage and more. Obsessed.”
Lieke
“No weird smell, no sticky residue. Just really good lube.”
Lea
“The natural one feels so gentle, and the packaging is actually cute on my shelf.”
Sofia
“Heat Me Up is a game changer. Subtle warmth, not sticky at all.”
Emil
“Love that it's vegan and silicone-free. Finally a brand I can trust.”
Ania
“Minimal, clean, and works perfectly. The 200ml is my everyday size.”
Kai
“Bought the bundle for me and my partner. Zero regrets.”
Lars